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Marketing

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Venture Capitalist

It’s Time To Stop VCs Driving Entrepreneurship

The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur

Entrepreneur Venture Capitalist Mass Marketing Globalization

The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital. Each post will examine the challenge from a different perspective, including design, technology, urban planning and more.

Marketing

Marketing Mass Marketing Early Adopters Venture Capitalist

Leadership Digital

It’s Time To Stop VCs Driving Entrepreneurship

The $300 House: The Marketing Challenge

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