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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Chan Kim and Renée Mauborgne, professors at INSEAD. History: Red Ocean/Blue Ocean is a strategy developed by W.

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Uniqueness Helps When It Comes To Getting Investment

The Horizons Tracker

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W. Deviating from industry norms.

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Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

Read on, if you are interested in driving change in your organization. [In Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). When I picked up Blue Ocean Strategy by W. It was about strategy.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Think about it: how organizations are run in 2014 is radically different from how they were run just ten years ago. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets. 2 in the ranking (with writing partner Chan Kim) INSEAD’s Renée Mauborgne was the highest placed woman.

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Toys ‘R’ Us Is Dead, but Physical Retail Isn’t

Harvard Business Review

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail. In their 2005 book, W.

Retail 9
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What Is Strategy, Again?

Harvard Business Review

Prahalad and Gary Hamel’s 1990 article, “ The Core Competence of the Organization ”). Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ).

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. It also rests on aligned and fair incentives.