Marketing Mauborgne Power Process 
Harvard Business Review
FEBRUARY 5, 2015
Motivating people requires more than overcoming organizational hurdles and winning people’s trust with fair process. Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. It also rests on aligned and fair incentives.
Harvard Business Review
SEPTEMBER 20, 2017
” Today retail is in the process of being reinvented once again, and Toys “R” Us has failed to keep up, as economics in the industry have shifted against it. Most people of a certain age today remember the thrill of a visit to the endless aisles of wonderful things, each box promising hours of fabulous play.
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