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Mayo

Public Relations

Turning Value-Based Health Care into a Real Business Model

Harvard Business Review

OCTOBER 8, 2015

At Mayo Clinic, surgeons who perform lumpectomies or partial mastectomies for breast cancer work during the operation with the Frozen Section Pathology Lab to determine whether all the cancer has been removed. But Mayo doesn’t do it just to get results to a patient 23 hours sooner. nationally. How to Emulate the Leaders.

Health Care

Health Care Business Model Mayo Short-term

The Simple Way to Avoid Social Media Failures

Harvard Business Review

AUGUST 3, 2011

This post is part of the HBR Insight Center Marketing That Works. Companies, even those with stellar public relations records, often make similar social media gaffes. With each new technology, there are always a great many mistakes made, at least until we get the hang of it.

Media

Media Public Relations Learning-by-Doing Mayo

Leadership Digital

Turning Value-Based Health Care into a Real Business Model

The Simple Way to Avoid Social Media Failures

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