Marketing Motivation Porter Welch 
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” Welch himself said in 2009 that optimizing a business for shareholder returns is the “dumbest idea in the world.”. Finally, a humanized business has a motivating purpose.
Harvard Business Review
JANUARY 23, 2013
Increasingly, I see people looking starry-eyed to business and markets to solve social problems. In so doing, they run the risk of dismissing the impact of nonprofits — and diminishing the value of organizations that seek to make a difference without creating the potential conflicts that come with the profit motive.
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