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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100
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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Websites that sell products are digital platforms, not the arbitrators of quality in the business world. That means doing things correctly the first time, without wasting counter-productive time in cleaning up mistakes. It applies to service industries and manufacturing operations. They arbitrarily disable accounts.

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