Harvard Business Review

JUNE 22, 2015

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? Note: variable costs are per unit costs that vary depending on a company’s production volume.

Payback Period 8

Payback Period Fixed Costs Analysis Price 8

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. People look at brands and ask what they do for the world.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

MAY 13, 2014

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Marketing plays a catalyst role, providing growth funding.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

JANUARY 31, 2013

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. They encourage viral marketing through early adopters. How can you accelerate customer adoption of the best solutions?

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

JUNE 26, 2013

Still, if you''re dependent on coal-powered energy — or your value chain is — it''s time to rethink your energy strategy and reconsider the payback periods on clean energy investments. Talk about the need to price carbon so our markets can function correctly. Business will feel government action on many fronts.

Payback Period 8

Payback Period Energy Politics Efficiency 8

Harvard Business Review

NOVEMBER 24, 2015

Utility bills in major markets have been consistently increasing faster than inflation and are forecasted to continue to do so. In our experience, well-designed retrofits can deliver 20%-50% energy savings with fast payback periods. We believe that this view is quickly becoming obsolete.

Management 8

Management Payback Period Energy Supply Chain 8