Sam Ford: An interview by Bob Morris
First Friday Book Synopsis
JULY 23, 2014
Lee Harrington CMO.com Era Abigail De Kosnik Fast Company Harvard Business Review Henry Jenkins Inc.
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Why is it so darn easy to say NO?
Women on Business
DECEMBER 7, 2010
Happy clients that go wild about you because of the surprising way you serve their needs. Yes, I will talk to my manager and see if we can do that for you.β How about, βYES, I can do some hard work for you even though it would be easier for me to just say no.β The result? Related posts: Are Your Client Delight Efforts Misplaced?
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Six Marketing Mistakes at CES 2012
Harvard Business Review
JANUARY 13, 2012
And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. Technology marketing needs to be shameless.
Cast the Net Wide β Make the Most of Your Promotional Time and.
Women on Business
JANUARY 24, 2011
Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.
On Social Media Becoming Social Business
Harvard Business Review
JULY 5, 2011
I'm fairly confident that while Obama may be the one that hits the "Tweet" button, it's highly unlikely that his tweets will go out into the wild without planning and, for the lack of a better word, design. On the other hand you have President Obama's announcement that he will do his own Tweeting. He's no Anthony Weiner.
Win 2 Tickets to PLAY DEAD in NYC
Women on Business
JANUARY 24, 2011
Reviews: βThis wild, wicked show is not just a screamfest; itβs a good piece of theater!β - The New York Times βFunny, furious and wholly enthralling!β - Wall Street Journal βTeller has filled Play Dead with elaborate illusions and effects including a slam-bang finale!β
A Consultantβs Guide to Firing a Client
Harvard Business Review
JANUARY 26, 2015
But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. When you’re doing work you no longer want to do. In the early days of your business, almost any contract feels like a win. Board development? Strategic planning?
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