Marshall Goldsmith

AUGUST 15, 2011

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107

Advice Execution Marketing Prahalad 107

Marshall Goldsmith

SEPTEMBER 26, 2011

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. Marshall Every two years there is a global survey to determine the world’s top 50 business thinkers. When is "spinning" a message a good thing? When it is wrong? Life is good.

Prahalad 110

Prahalad Credit Rating Short-term Long-term 110

Marshall Goldsmith

JULY 18, 2011

o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative. Life is good.

Ulrich 134

Ulrich Hersey Prahalad Mission Statement 134

Harvard Business Review

APRIL 12, 2012

They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. Toyota had industry survey data showing that customers said they would pay up to 20% more for hybrid cars. When combined with a smart marketing campaign, the car became a symbol of the whole environmental movement.

Core Competence 14

Core Competence Prahalad Hamel Brand 14