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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

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5 Tips For Improving Productivity and Lead Generation Within Your Company

Strategy Driven

You have to ensure you deliver the best service, products, and turnaround times than your competitors. With technology on the brink of taking over so many parts, innovative companies are offering other businesses the opportunity to outsource departments to them by utilizing technology. Improving Products. Google Ads.

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Top 5 Advantages of Hiring Online Marketing Companies

Strategy Driven

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology.

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Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

The pharmacy industry is booming, and there’s always room for another player in the market. It would help if you build relationships with suitable suppliers to get the best prices on inventory and keep your shelves stocked with the products your customers want. The Right Technology. A Marketing Plan.

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Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

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New Insulin Price Cap Could End Up Saving Payers Money in the Long Run

HR Digest

By Mark Campbell, Senior Vice President of Clinical Solutions at RxBenefits , the employee benefits industry’s first technology-enabled pharmacy benefits optimizer (PBO) Diabetes has reached epidemic proportions. The price of insulin alone skyrocketed 600% and is expected to reach nearly $24 billion by 2030.

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