Chartered Management Institute

DECEMBER 5, 2023

Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015. I’ve not been to an investor meeting or a capital markets day where this isn’t the number one question on people’s lips.

Reis 104

Reis Learning-by-Doing Training Long-term 104

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

JUNE 22, 2016

The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Customers no longer want anything that is mass-marketed. Ikea uses its warehouses to stage fully furnished rooms where people can experience its products in situ and get decorating ideas.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

NOVEMBER 3, 2015

For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season. Competing on price also produces less of an advantage now.

Retail 8

Retail Reis Price Discount 8

The Horizons Tracker

NOVEMBER 23, 2020

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Shifting sands.

Reis 69

Reis Transportation Real Estate Tourism 69

Harvard Business Review

JUNE 23, 2014

Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise.

Retail 8

Retail Reis Price Banking 8