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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Assess if Your Organization Is Living Its Purpose The final stage to building corporate purpose is to assess how well your organization is living it.

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. The final stage to building corporate purpose is to assess how well your organization is living it. Customer Need As a Catalyst For Purpose.