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A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. Recruiters say that today’s job market is increasingly candidate-driven, for one thing. Today, nearly 40% of GoDaddy’s tech hires are female.