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Instinct Can Beat Analytical Thinking

Harvard Business Review

JUNE 20, 2014

This popular triumph of the “ heuristics and biases ” literature pioneered by psychologists Daniel Kahneman and Amos Tversky has made us aware of flaws that economics long glossed over, and led to interesting innovations in retirement planning and government policy. It is not, however, the only lens through which to view decision-making.

Uncertainty 8
Uncertainty Kahneman Banking System 8
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What Your Brand Can Learn from Political Rhetoric

Harvard Business Review

AUGUST 2, 2012

They're just not the best marketers. And when Republicans frame the issues of the day, many Democrats don't even resist. And "Obamacare" certainly doesn't provide associations with any positive elements of the act. This leaves Democrats once again playing defense. How could they let it happen again? Even Obama is now using " Obamacare."

Brand 12
Brand Politics Tversky Health Care 12
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