Women on Business

JANUARY 11, 2011

According to author and thought leader Simon Sinek, people buy the “why.” I do believe the “why” is critically important in business, and if you watch Sinek’s short lecture on TED video , you may see a different perspective on its importance too. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Chartered Management Institute

MAY 3, 2023

How can AI and future technology aid, rather than impair, inclusion? Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. We’ve got an exclusive interview with Simon here !

Policies 121

Policies Article Skills Learning-by-Doing 121

Harvard Business Review

JULY 17, 2015

” In his book, Start with Why , Simon Sinek says that purpose should provide direction when deciding a company’s future: “Instead of asking, ‘WHAT should we do to compete?’ There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JULY 11, 2014

Simons—after all, he’s been around for decades, earning and donating vast amounts of money, generally enjoying life (despite the accidental deaths of two of his five adult children), and giving Dos Equis’s “ most interesting man in the world ” a serious run for his money. But imagine if you had to plan the demise of a whole country.

Disruptive Innovation 8

Disruptive Innovation Hedge Brand Simon 8

Harvard Business Review

SEPTEMBER 12, 2014

Forbes I have truly had my fill of let’s-use-technology-to-fix-U.S.-health-care United Therapeutics, which was founded after her daughter was diagnosed with a rare disease, aims to do nothing less than use “blue-sky technology to extend life.” It’s not the high performer, but the senior executive who oversees the ranking system."

Performance Review 10

Performance Review Review Quinn Health Care 10