article thumbnail

6 Concepts for Creating What People Love Before They Know They Want It

Leading Blog

“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. Fix the Hassle Map. Launch is a mind game.

Slywotzky 284
article thumbnail

Adrian J. Slywotsky, Part Two: An interview by Bob Morris

First Friday Book Synopsis

Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Profit Zone: A book review by Bob Morris

First Friday Book Synopsis

Slywotzky and David J. The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits Adrian J. Morrison with Bob Andelman Crown Business (2003) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky.

article thumbnail

The Upside: A book review by Bob Morris

First Friday Book Synopsis

Slywotsky with Karl Weber Crown Business (2007) Dimensions of “a new strategic imperative&# I have read all of Adrian Slywotzky’s previously published books and reviewed most of them. The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs Adrian J.

article thumbnail

Google Chrome: Focus moving to capturing "Real Estate" | Rajesh Setty

Rajesh Setty

For a brilliant explanation of the concept, please refer to Adrian Slywotzky’s work. Overview can be found in this book “ How to Grow When Markets Don’t &# All the best! Of course, not at this scale but the thinking has to be the same.