Mass Marketing Price Productivity Technology 
Harvard Business Review
OCTOBER 2, 2014
It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Since those early days, did Apple’s products become more available to the middle class?
Harvard Business Review
OCTOBER 19, 2016
Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. Smaller brands have been picking up the slack.
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CO2
JANUARY 2, 2011
There are several ways to generate Revenue Streams: Asset sale, Usage fee, Subscription fee, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising and corresponding Pricing Mechanisms) Key Resources – Key resources are the assets required to offer and deliver the previously described elements.
Harvard Business Review
AUGUST 21, 2018
As technology transforms our economy, one trend is getting more and more attention: the prospect that it will increasingly automate the work that we human beings do. While it’s true that technology is taking over routine tasks from many workers, it is also reshaping many supply and demand trends that drive our global markets.
Harvard Business Review
MARCH 12, 2012
Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Deere now uses Krish-style features in products sold all over the world.
Harvard Business Review
JUNE 22, 2016
The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Customers no longer want anything that is mass-marketed. Ikea uses its warehouses to stage fully furnished rooms where people can experience its products in situ and get decorating ideas.
Harvard Business Review
MAY 31, 2011
companies produce the batteries required for price-competitive electric vehicles that can truly shift the market? The company appeared at this year's International Auto Show in Detroit with a mid-sized hybrid car that, at under $30,000, has better fuel efficiency than any other such product in the world. BYD of China can.
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