Merchandising Products Reis Technology 
Harvard Business Review
JUNE 22, 2016
The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. PwC has observed that niche products, experiences, and services uniquely suited to individual tastes, interests, and aspirations have become “the new consumer indulgence.”
Harvard Business Review
FEBRUARY 28, 2011
A smarter approach is to reward fans by, for instance, providing Facebook-only discounts and sneak peeks at upcoming products. Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. American Eagle has offered 20% discounts to customers who check into its stores.
Harvard Business Review
JUNE 23, 2014
A better look at the merchandise, and the benefits of touch and feel – but even more, for expertise that could guide their choice. Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise. Design for empathic expertise.
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