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Merchandising

Tourism

New Report: We're Not As Connected As We Think

Harvard Business Review

DECEMBER 12, 2012

Capital markets are fragmenting and while merchandise trade recovered strongly since 2009, the intensity of services trade has remained stagnant. The world's most globally connected country (the Netherlands) is hundreds of times more connected than the least connected country (Burundi). However, when one recognizes that the U.S.

Report

Report Merchandising GDP Globalization

How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business Review

SEPTEMBER 17, 2018

Or consider Great Britain’s tourism campaign. REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. So Coke decided to sell bottles and cans labeled with hundreds of common names.

Productivity

Productivity Products Reis Film

New Report: We're Not As Connected As We Think

How Customers Come to Think of a Product as an Extension of Themselves

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