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Keep Your Cost Per Customer Low

Strategy Driven

Acquisition cost is one of the preferred metrics on Google Ads to enhance the value of your ads. In the world of Google AdWords, the metric is used to automatically increase bids in AdWords auctions to maximize chances when a user is likely to convert.

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The Importance of Risk Assessment in Business

Strategy Driven

Risks are part and parcel of everyday life. Risk management tools also help with risk reporting, analytics and metrics. You might not realize you’re doing it, but you assess risks throughout your normal day. Risks can be prioritized according to an assigned risk score. Tips for Buying Risk Management Tools.

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Leadership & Emotional Control | N2Growth Blog

N2Growth Blog

Even if you don’t find yourself having to frequently deal with extreme situations, it is often nothing more than normal dealings in the ordinary course of business that can place you at a nexus…Do you make your decision based upon the facts at hand and sound decisioning metrics, or do you let your emotions drive your decisions?

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Workforce Analytics Isn't as Scary as It Sounds

Harvard Business Review

ready to weigh and measure any parcel of human nature, and tell you what it comes to." Each month, managers had been focusing on a new performance metric — first-call resolution, average call-time — so the phone staff was confused as a result. Sprint reduced the number of metrics from eighty to twenty. A man who is.

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What to Do When Each Department Uses Different Words to Describe the Same Thing

Harvard Business Review

Since developing new language is part and parcel to innovation, you must not interfere with the process. An international company, for instance, may start with units of measure: English or metric? Second, provide the skinniest possible common vocabulary (i.e., standards) to facilitate company-wide communication.

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The Most (and Least) Empathetic Companies

Harvard Business Review

The analysis, which focuses on global companies, looked at CEOs’ approval ratings among staff; the ratio of women to men on the board; frequency of complaints; the companies’ performance on social networks; and the impact of controversy such as ethical lapses, scandals, and fines — among other metrics. United Parcel Service.

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Will Moneyball Analytics Kill Loyalty and Leadership?

Harvard Business Review

But that's not the direction that moneyball's metrics have been going. Bill Parcells, the Super Bowl-winning coach, was famous for saying , "You are what your record says you are." No one denies the reality or importance of these organizational phenomena. Today, that's no longer true. You are what the analytics predict you will be.