Should You Compete with Amazon or Sell on Amazon?
Harvard Business Review
MAY 23, 2016
Amazon is the behemoth of e-commerce, but high-end marketplaces emulating Amazon’s model like Lyst, Farfetch, Spring, and Shoptiques have successfully signed up even the most squeamish luxury brands by providing a more luxe user experience and curating product discovery through editorial content. Will your website be fast?
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