Accelerating Customer Adoption at the Bottom of the Pyramid
Harvard Business Review
JANUARY 31, 2013
Decades of hit-or-miss advice from government, companies, and NGO's has reinforced farmers' already skeptical view of new solutions. It is important to look for points where you can influence the natural process to accelerate widespread adoption. For example, the drip irrigation we sell has an average six-month payback period.
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