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Five Reasons Why Market Research is Necessary for Your Business

Strategy Driven

What kind of people constitutes your niche market? With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers. Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly.

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How to Build a Brand | N2Growth Blog

N2Growth Blog

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.

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Economies of Unscale: Why Business Has Never Been Easier for the Little Guy

Harvard Business Review

New platforms abound: Facebook and Twitter for social marketing, YouTube for video distribution, and iPhone and Android for mobile. It doesn’t matter if a designer wants to build polka dot bird feeders — there is a hyper-niche market they can tap, using platforms like Etsy to sell it across the world.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

It helps you reach a specific (even niche) market through targeted content topics centered around the challenges of your audience(s). Nemorin They make great content stories using the medium of the moment, video. Joanna Carter Consider content that is beyond the text, such as videos, social posts, or infographics.

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Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

Their key asset stocks are networks of satellites that very specifically serve the existing business—which is a problem now that companies such as Netflix and Amazon are threatening to disrupt the satellite model by offering low-cost video-on-demand packages via the Internet.