Harvard Business Review
JANUARY 16, 2015
The “enormous doom and gloom” about “botsourcing,” as Harvard Business School’s Michael Norton puts it, is part of the reason he and Kellogg School of Management’s Adam Waytz set out to study the emotions surrounding the question of robots in our workforce.
Harvard Business Review
DECEMBER 20, 2010
Every few years the same piece of technology gets re-announced, and it's as important as ever. Back in 1982 Norton Utilities launched its "Unerase" product. The feature? Its appearance marks a markets' phase transition from early adopters to mega-profits. It was a big deal. Undo was new again a few years later.
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