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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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On Social Media Becoming Social Business

Harvard Business Review

I'm fairly confident that while Obama may be the one that hits the "Tweet" button, it's highly unlikely that his tweets will go out into the wild without planning and, for the lack of a better word, design. On the other hand you have President Obama's announcement that he will do his own Tweeting. He's no Anthony Weiner.

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