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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses.

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How Mobile Technologies Are Shaping a New Generation

Harvard Business Review

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. Gates has used the term to refer to children born after 1994, describing them as the first generation to grow up with the Internet. Mobile technology.

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Innovation's Nine Critical Success Factors

Harvard Business Review

Incremental innovation can be pushed down into the organization where the strategy is clear, decision metrics are understood, and management models like Stage-Gate create a level playing field. So Stage-Gate models can unintentionally kill potentially big ideas. However, for game-changing innovation it's the opposite.

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What Big Companies Get Wrong About Innovation Metrics

Harvard Business Review

Stage-gate specific metrics, i.e. projects moving from one. stage to the next. ” Putting a number on that understanding of new markets and technologies — whether it makes sense for one’s employer to enter them, and how — is difficult. Number of projects in the innovation pipeline. The vision thing.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

What I do in that time sets the stage for the day I will have. He could have attributed their success to more advanced technology, better marketing, or thinking differently. On the phone front, I was at my home office desk phoning execs before 7 am and well after 5 pm to avoid their Gate Keepers, AKA, executive assistants.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

One myth for me is that creating unique content for a matrix of each stage of the buying journey for each distinct customer segment is simply not sustainable for most companies. If you want your B2B content to be great, invite your community to participate. Not every company should be focusing on a blog right out of the gate.

Marketing 105
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Does Silicon Valley Still Care About Climate Change?

Harvard Business Review

” But their participation in cleantech deals also peaked in 2011, and as the authors note, “These companies, with legacy businesses to protect and sustain, are unlikely to expand their involvement and pick up more of the slack in funding disruptive clean technologies.” But the bigger problem is in Washington.