Payback Period Present Value Price Productivity 
Harvard Business Review
JUNE 22, 2015
Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? ” The other forms of ROI often require a more complex understanding of financial concepts such as the firm’s cost of capital or the time value of money. BEQ = 200 units.
Harvard Business Review
MARCH 29, 2018
Any unit that contemplates acquiring a new technology that would lower the total cost of the patient’s care in the hospital must pay the full price for that technology from its departmental budget or persuade others to co-invest with it, which is not an easy task. Heads of the various service lines/IPUs (e.g.,
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