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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Authority on new technology and communication. Deepa Prahalad – Focused on design and emerging markets. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team. Former HR Director and member of executive management team at the National Irish Bank.

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A New Framework for Customer Segmentation

Harvard Business Review

For us, this exchange was the culmination of a reflection that had started in the classroom and in client engagements, where we were finding an increasing disconnect between telling people about segmentation, targeting and positioning on the one hand, and about the increasing shift of control from brands to consumers, on the other.

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End the Religion of ROE

Harvard Business Review

The ability to do that rose to a new level in 1917, when General Motors was in financial difficulty and DuPont took a major position in the company. (GM The feedback from pressing the lever overwhelms the positive sensation they would experience from eat or sleep.). Therefore: who needs new technology more than the poor?

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