End the Religion of ROE
Harvard Business Review
OCTOBER 20, 2011
Second, an innovation should have the widest possible market. Prahalad pointed out, the "bottom of the pyramid" is a market and not a social problem. In a recent talk at MIT, Infosys founder Narayana Murthy put it this way: "Technological innovation is all about reducing cost, reducing cycle time, making life more comfortable.
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