Leading in Context

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Foster Your Ethical Brand Reputation

Leading in Context

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

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100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology. Ethical Leader Ethical Organization Trends'

Trends 246
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Leaders: Can You Control Ethics?

Leading in Context

Leaders have tried to control ethics by running a tight ship, closely managing workers, but that does not bring out the best in people and may lead to workers not caring about protecting the company's reputation. .

Ethics 196
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How You Can Stop The “Fake News” Madness

Leading in Context

While a headline may be compelling, we can easily damage our personal reputation and brand if we share it and it turns out to be "fake news." By Linda Fisher Thornton We all need to know how to tell what's real news and what's not. It's our job to "check stories out" to be sure that what we share is real.

Software 234