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Researchers Are Encouraged To Produce Quantity Rather Than Quality Research

The Horizons Tracker

According to a recent paper published by Queen Mary’s, the UK government’s research evaluation system appears to incentivize academics to produce a greater quantity of work, but at the expense of quality. “The same researchers produce a steadier flow of papers in years that they spend outside the UK.”

Quality 91
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Research Reveals The Secret Of Eye Contact

The Horizons Tracker

The researchers paid close attention to how often the participants glanced at each other’s eyes and mouths. The time we engage in eye-to-eye contact, even if for a few seconds, appears to be an important predictive factor for subsequent social behavior,” the researchers conclude. But there’s more. of the time.”

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Research Reveals The Gender Biases In Generative AI

The Horizons Tracker

The researchers looked at AI-generated content discussing what makes a ‘good’ or ‘bad’ leader. Biased leadership “By exploring how AI tools generate responses to questions around good and bad leadership, we were able to show that AI reflects and perpetuates known gender biases,” the researchers explain.

Content 109
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Biases Effect How We Perceive Radical Research

The Horizons Tracker

Controversial research that breaks with conventions may be seen as necessary to move society on, but research from the University of Pennsylvania reminds us that it might also put people on the defensive. And those more likely to overestimate harms tended to be more supportive of censoring scientific research.”

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Research Reveals Unfair Stereotypes About Homeless People

The Horizons Tracker

The researchers quizzed around 1,100 people across the US to understand how they feel homeless people would spend a no-strings-attached $7,500 payment. The researchers found that they spent nearly 100 fewer days homeless while also boosting their savings. “The impact of these biases is detrimental,” the researchers explain.

GDP 102
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Research Reveals The Environmental Impact Of Bitcoin

The Horizons Tracker

Research by United Nations scientists shows that mining cryptocurrencies can have a big impact on the environment, affecting things like the climate, water, and land. “Technological innovations are often associated with unintended consequences and Bitcoin is no exception,” the researchers explain.

Energy 85
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.