Remove Retail Remove ROI Remove Trout
article thumbnail

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

This popularity has enabled Heineken to raise admission prices by more than 60 percent since 2009 and increase retail sales per capita by 100 percent from 2009 to 2014. It consistently performs at the top of its category on attendance, guest satisfaction, retail sales per square foot and per capita, and yield on admission.

Brand 8