First Friday Book Synopsis
FEBRUARY 23, 2011
Schmitt Free Press (1999) In an earlier book, Marketing Aesthetics (1997), co-authored with Alex Simonson, Schmitt argues that “most of marketing is limited because of its focus on features and benefits.&# Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H.
HR Digest
MAY 3, 2021
From the vantage point of a lifelong career in human resources, Becky Schmitt talked with The HR Digest about the various programs which have put Cognizant on the global map as one of the top companies for star performers. Becky Schmitt: At Cognizant, we are working to create conditions where everyone can thrive.
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HR Digest
SEPTEMBER 20, 2022
It’s the process of looking at things like user behavior on your website, customer surveys and reviews, sales data, employee feedback surveys, and more to get a picture of who your customers are and what they want. People analytics is all about understanding how your employees work and what they like and dislike.
First Friday Book Synopsis
APRIL 16, 2011
Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom Free Press (2005) The Interdependence of Branding and Sensory Awareness Note: I read and reviewed this book when it was first published and re-read it again in combination with reading Eric du Plessis’ recently published book, The Branded Mind: What Neuroscience Really Tells (..)
First Friday Book Synopsis
JUNE 4, 2011
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives Michael J. Wolf Crown Business (1999) Note: I read this book when it was first published and recently re-read it, curious to know how well its core concepts have held up since then. My conclusion is that they have held up very well. If anything, [.].
First Friday Book Synopsis
MARCH 10, 2013
I hope that at least a few of these recent posts will be of interest to you: REVIEWS Innovation as Usual: How to Help Your People Bring Great Ideas to Life Paddy Miller and Thomas Wedell-Wedellsborg Finding Keepers: The Monster Guide to Hiring and Holding the World’s Best Employees Steve Pogorzelski and Jesse Harriott [.].
Harvard Business Review
SEPTEMBER 21, 2015
” Editor’s note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. . “Stop acting like a teenager,” he joked. “I’m trying to pay attention.” “Besides, Curt said we should check it out,” Gerard added.
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