Schmitt Related Topics 
First Friday Book Synopsis
FEBRUARY 23, 2011
Schmitt Free Press (1999) In an earlier book, Marketing Aesthetics (1997), co-authored with Alex Simonson, Schmitt argues that “most of marketing is limited because of its focus on features and benefits.&# Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H.
First Friday Book Synopsis
MAY 18, 2011
Our mattresses were made of corn shucks and soft gray Spanish moss that hung from the trees…. From the swamps we got soup turtles and baby alligators And from the woods we got raccoon, rabbit and possum. Mahalia Jackson, Movin’ On Up Richard Wright, the bard of the Great Migration, defected to the receiving station [.].
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First Friday Book Synopsis
MARCH 10, 2013
I hope that at least a few of these recent posts will be of interest to you: REVIEWS Innovation as Usual: How to Help Your People Bring Great Ideas to Life Paddy Miller and Thomas Wedell-Wedellsborg Finding Keepers: The Monster Guide to Hiring and Holding the World’s Best Employees Steve Pogorzelski and Jesse Harriott [.].
First Friday Book Synopsis
JUNE 4, 2011
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives Michael J. Wolf Crown Business (1999) Note: I read this book when it was first published and recently re-read it, curious to know how well its core concepts have held up since then. My conclusion is that they have held up very well. If anything, [.].
First Friday Book Synopsis
APRIL 16, 2011
Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom Free Press (2005) The Interdependence of Branding and Sensory Awareness Note: I read and reviewed this book when it was first published and re-read it again in combination with reading Eric du Plessis’ recently published book, The Branded Mind: What Neuroscience Really Tells (..)
First Friday Book Synopsis
APRIL 14, 2011
Even the staid British publication The Economist recently claimed, “Innovation is now recognized as the single most important ingredient in any modern economy.” (Tom Kelley: The Ten Faces of Innovation) —— For the SMU Cox School of Business – Business Leadership Center, I recently presented my new session on innovation: Adaptation, (..)
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