Strategy Related Topics 
In the CEO Afterlife
JANUARY 20, 2016
How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. The fallout?
In the CEO Afterlife
JUNE 17, 2012
I’ve read a lot of books on strategy. I was devoted to master strategies and “big play” innovations that ideally positioned a company to dominate their chosen market(s) and enjoy sustainable competitive advantage. They set their sights on another perfectly good strategy – the strategy of hustle. No big deal.
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In the CEO Afterlife
JANUARY 22, 2012
These are the folks who don’t know the difference between strategy and tactics – those who view strategy as a needless constraint. Ironically, sticking to a well-conceived strategy makes decisions easy. Many have never lived through strategy’s positive effects. Accept the fact that Strategy takes Courage.
In the CEO Afterlife
OCTOBER 23, 2011
The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. They either believe that strategy is a deterrent to opportunity or they’ve never experienced the strategic disciplines of a prudent mentor. Leadership.
In the CEO Afterlife
JULY 16, 2015
From as far back as my days in brand management, I have held a deep affection for strategy. Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. Loose strategies jeopardize an organization’s specificity, hindering cultures built on, and committed to focus. Why is that?
In the CEO Afterlife
OCTOBER 30, 2011
The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in. In the CEO Afterlife.
In the CEO Afterlife
JANUARY 22, 2015
To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective.
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