From the very beginning, Howard Schultz understood and appreciated that a strategy is strengthened when a particular market segment is sacrificed for a greater cause. Branding Leadership Marketing Strategy blonde Business Folgers Howard Schultz In the CEO Afterlife John Richard Bell Maxwell House StarbucksSo why deviate? MORE >>

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Strategy. Tags: CEO , Crisis Management , Human Resources , Leadership , Risk Management , Strategy. In the CEO Afterlife. Main menu Home. MORE >>

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Strategy. Tags: Brand Equity , Branding , CEO , John Richard Bell , Marketing , Strategy. In the CEO Afterlife. Main menu Home. Leadership. MORE >>

These are the folks who don’t know the difference between strategy and tactics – those who view strategy as a needless constraint. Ironically, sticking to a well-conceived strategy makes decisions easy. Many have never lived through strategy’s positive effects. Accept the fact that Strategy takes Courage. MORE >>

Branding Marketing Strategy 10 Best Brand Names of All Time Brand Names Champion Spark Plugs DieHard Dossier Creative Dove Elmer Cline Haagen-Dazs Ice Cream Mike's Hard Lemonade Sony Walkman Southern Comfort Volkswagen Beetle Volkwagen Wonder Bread Wrangler JeansMy ranking of the “Best Brand Names”  has no time constraint. Wrangler. Champion. MORE >>