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In the CEO Afterlife

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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

JUNE 26, 2011

The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. Today, many are questioning the strategic plan’s usefulness.

Strategic Planning 100
Strategic Planning Planning CEO SWOT 100
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

OCTOBER 17, 2011

And, the SWOT analysis is not the way to do it. As I would cheekily say, ‘it’s hard to kill a great brand, but if you take your time…’ Brands are resilient and they have life cycles that can be shortened easily by assumptions that are not challenged.

Brand 168
Brand CEO Stage-Gate SWOT 168
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