the-fallacy-and-hubris-of-market-attractiveness 
Lead Change Blog
APRIL 17, 2014
How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. We may even think of creating or segmenting in a new [.]
Mills Scofield
APRIL 17, 2014
" How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. We may even think of creating or segmenting in a new way."
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