Pain VS Gain: How to Best Motivate Buyers to Buy
The Empowered Buisness
JULY 6, 2015
TIP: If their answer is a bit vague (“We just want a better rep”), dig deeper “Okay, please tell me more about that.” So we couldn’t afford to go on a Mediterranean cruise we planned.”. Now you know exactly what type of decision-maker you’re speaking to. So you know exactly what language you’ll use to reach them.
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