If you are watching TV these days, you’ve probably seen two ads from AT&T.
The War for the Soul of Advertising
If you are watching TV these days, you’ve probably seen two ads from AT&T. One shows a guy working late at his desk. His wife calls to ask where they’re meeting for their anniversary dinner. Oops. The other shows a guy sitting in a diner losing a bet about the song “Whoomp! (There It Is).” […]
April 26, 2011
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.