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Design thinking
What Happens If Apple Starts Making Cars
It could fundamentally change the driving experience — and the industry.
by
Michael Schrage
by
Michael Schrage
February 19, 2015
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Design thinking
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Innovation
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MS
Michael Schrage
, a research fellow at MIT Sloan School’s Center for Digital Business, is the author of the books
Serious Play
(HBR Press),
Who Do You Want Your Customers to Become?
(HBR Press) and
The Innovator’s Hypothesis
(MIT Press).
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