While he was at Amazon from 1997-2002, Greg Linden prototyped a system for making personal recommendations for other products to customers as they checked out.
Finally, A Majority of Executives Embrace Experimentation
While he was at Amazon from 1997-2002, Greg Linden prototyped a system for making personal recommendations for other products to customers as they checked out. Problem was, a marketing Senior Vice President thought these would distract customers from completing their purchase and didn’t think Linden had proof it would work. A business drama ensued; classic […]
December 27, 2010