This blog post is part of the HBR Online Forum The Future of Retail.
How Retailers Can Appeal to Lower-Income Shoppers
This blog post is part of the HBR Online Forum The Future of Retail. Retailers face several challenges as they enter the 2011 holiday season. Unemployment remains high. Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. Many retailers are responding with across-the-board price promotion […]
November 21, 2011