“Blue and claret blowing in the wind. One valiant cry. We’ve got a name that everyone knows: Barça, Barça, Baaarça!” So runs the battle hymn of FC Barcelona (aka Barça), the Catalan soccer club that won the UEFA Champions League — the world’s most prestigious inter-club soccer championship — earlier this month, defeating Italy’s Juventus 3-1.
What Makes FC Barcelona Such a Successful Business
Its identity is at the core.
June 16, 2015