In the torrent of commentary following Steve Jobs’ death, few have noted that his career and his company say something profound in the endless debate about the purpose of the corporation. Apple existed to “delight customers” first — benefits to other stakeholders, including shareholders, followed.
Steve Jobs and the Purpose of the Corporation
In the torrent of commentary following Steve Jobs’ death, few have noted that his career and his company say something profound in the endless debate about the purpose of the corporation. Apple existed to “delight customers” first — benefits to other stakeholders, including shareholders, followed. For more than a quarter century, the mantra, of course, […]
October 12, 2011