As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. The new mobile customer has arrived, and she is forcing companies to rethink the tools and systems they use to reach consumers and drive purchasing.
Can Your Mobile Customers Afford to Watch Your Ads?
Data plans are expensive, especially in emerging markets.
December 08, 2015