I am a big proponent of superconsumer strategy: find, listen to, and engage with your most passionate customers; understand their tastes, emotions, and behaviors; lean into the aspects that also resonate with a much larger group of potential superconsumers; and then tailor your decision making, coordinate, and concentrate your cross-functional investments, and innovate—both your product and your business model—to give these consumers what they want and need.
The Benefits of Hiring Your Best Customers
They’re already motivated.
December 20, 2016