I love the Ice Bucket Challenge. Period. It’s a collective expression of love in a world with far too little of it. It has generated public tears in an age with far too few of them. It restores faith. It connects. And, as of last week, it raised more than $100 million for the Amyotrophic Lateral Sclerosis Association, up from donations of $2.8 million for the same period last year.
The Ice Bucket Challenge Won’t Solve Charity’s Biggest Problem
To grow the nonprofit sector, think outside the bucket.
September 04, 2014