No One Actually Wants You to Be Creative :(

Inside the Box

Slate

Americans love to give lip service to creativity, celebrating imaginative artists and innovators and calling for “out of the box” ideas. Yet when we encounter creativity in real time — before we know whether an unusual or outlandish idea will pay off — we’re all too quick to reject it, argues Jessica Olien. She runs through a litany of evidence that becomes more and more depressing, but she comes to a surprisingly optimistic conclusion, thanks to research out of Cornell that shows being rejected leads creative people to conclude that conformity is overrated and thus liberates them from the need to fit in. True, this often doesn’t lead to happiness — but it does lead to more creativity. “To live creatively is a choice,” Olien concludes. “You must make a commitment to your own mind and the possibility that you will not be accepted. You have to let go of satisfying people, often even yourself.” I find those words oddly comforting. But maybe I’m just being creative. —Sarah Green