The stakes are high in the mobile wallet market, projected to be over $140 billion by 2019. Most recently, Samsung has announced that it will roll out a payment system called Samsung Pay later this year and has already begun beta-testing it in Korea. Its foray into this industry comes on the heels of product entries by Google and Apple. But Samsung’s new mobile wallet strategy may be a sign that they are finally becoming a true leader and shedding their image as a fast follower. The irony is that they are embracing an older payment technology to pave the way for new growth, new visibility, and new strategic wiggle room.
Samsung Pay’s Older Technology Could Be an Advantage
But will the company’s strategy beat Apple’s?
July 27, 2015