Have you ever asked yourself why your company’s smartphone app doesn’t lead the pack?
Five Steps to Fixing Bad Apps
Have you ever asked yourself why your company’s smartphone app doesn’t lead the pack? In other words, what are Citibank, American Airlines, Amazon, UPS, and Volvo doing to create engaging apps that bind the user to the company, build brand equity, and provide high exit barriers for customers (and equally high entry barriers for competitors)? […]
July 06, 2012